Nike advertisement In association with paris olympics 2024. Following the nike slogan of just do it and believe. A universal concept of different cultures in one language.
To believe in yourself in sports is the biggest factor of winning. I used this concept for my posters and idea of nike in advertising.
I created a video for promoting the paris Olympics in 2024, using the dialogue of self-doubt and critics to show the mindset of the performers. to drown out the noise of other competitors and haters. the music is beautiful and gentle with tight editing and the critical words i used is a perfect mixture of high level performance that represents the olympics.
I used skateboarding imagery to bookend the video to show the childish innocence of enjoying sports and a sense of youthful freedom to tie in the message of belief. and in believeing in yourself to just do it.
Follow the Sun
airbnb’s moto is belong anywhere is a great concept for advertising. I used the idea of following the sun and the thrill of discovering new things and places.
whether it is following your dreams or your love of adventure, airbnb will always be there for you. a place where you can call home from home and to live like a local. i created the video to represent that feeling that travelling can give you. airbnb is the perfect company for me to work with as the companies ethos align with my ability to showcase wonderment and excitement witnin my creative video editing.
IOLLA means 'sight' in Gaelic.
IOLLA's motto is to provide eyewear with a difference and they do so successfully.
Iolla is a local scottish business i personally love. I used a space themed concept for advertising to showcase the cool innovative style thier glasses represent. i had an idea of an astronaut helmet reflecting off the sun, similar to modern sunglasses. I used this visual aspect and added the characteristics of UV protection to the video. The final project works really well as my original vision, from design to development, stayed consistent within the video and poster.
what makes a man?
rolex is the first luxury brand i created an advertisement concept for. i kept the idea simple and grounded with extravagant images to showcase the importance of taste and simplicity. rolex is a timeless brand which i decided to show in my video and promotional artwork, the idea of history and tradition.
i want the video to show the strength and elegance of a man who wears the watch rather than the watch making the man. rolex being a symbol of status and respect and is worn by men who undertsand the values.