ASTRO- comes from the Greek ástron, meaning “star.” Pertaining to ​stars or celestial bodies, or to activities, as spaceflight, taking place ​outside the earth's atmosphere

To create a modern logo for a shoe company I chose the word Astro to ​create a sense of speed and velocity represented by a streamline Logo ​based on a stationary Rocket Launch. I chose the colours to ​compliment the outer space theme, gold yellow for the stars and deep ​blue for the galaxy atmosphere.

Im happy with the final outcome as it showcases futuristic aesthetic ​combined with a simple design and an eye-catching colour scheme.

Step up Your Journey

One pOt wOnder

One pOt wOnder

One Pot Wonder is rooted in my East Asian Background.

I remember being in my mums kitchen in Hong Kong watching incredible food being ​cooked with rich vibrant colours. How its possible to cook an entire meal for a family in ​a tiny room with just one pot. That wonderment never left me and can be seen within ​this logo design. I drew circles to represent a letter in each word, interlocking the ​circles to show their importance to each other and symbolising the number 8 that is ​lucky in Chinese culture.

The colour scheme of red and colour is an Asian ​influence being that red and gold is lucky. I wanted to ​make the packaging traditional and elegant. But the ​hand showing thats homemade feel and comforting for ​the customer.

A 1000 years

of culture and tradition

in one pot.

YC Young Culture originated from modern ​streetwear style. Combining the letter C and Y ​to create a slingshot silhouette emphasises the ​youthful rebellious nature associated with the ​clothing range.

A simple black and white monochrome colour ​scheme was favoured to showcase the working ​class roots embedded in street culture.

Undertaking market research by talking to the ​young target audience, I was able to deliver a ​satisfactory product with an eye-catching logo ​within a competitive market place.

made for the streets

worn by the brave

TOMAHAWK is a symbol with historical and ​cultural significance. An axe weapon used to ​attack combined with a pipe tied to the handle ​that represents peace. The combination ​between a weapon of war and peace is a great ​visual representation of a cyber security ​company. The logo represents defending the ​clients from attacks whilst giving them a ​peace of mind.

A simplistic Brandmark, I wanted a ​monochrome colour scheme but used a light to ​mid dark brown to show the historically ​landscape colours of the Tomahawk origins. A ​earthy tone that makes it less mechanically ​than a normal black and white brand identity.

Chubby Bumble Rescue is a project close ​to my heart. My love of helping animals ​translated into my work and became a fun ​logo to design. The colour scheme is very ​obvious in a visual sense, but I wanted an ​abstract logo that looked recognisable in ​all packaging and bottles.

Im happy with the outcome as it ​represents a playful atheistic that exudes ​modern professionalism.

SAMA

English meaning belonging equally to, or shared by, more ​than one.

Japanese Sama (様, さま) is a more respectful version for ​individuals of a higher rank than oneself

Arabic word Sama,a girls name which in all Arabic dialects ​means the sky, is a universal symbol of awe, inspiration, ​divinity, knowledge and so much more.

SAMA is for clothing brand for all types of gym ​goers from students, mothers and professional ​women. I created a simple black and white ​colour scheme and basic logo design for a ​classic streamline look. My client was ​extremely happy with the result of the ​branding and promotional video. Showcasing ​the customers she wanted to reach and ​establishing an effective brand within the ​modern social media industry.